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Create Color and Image Swatches

Create color and image swatches in Infinite Options for products that vary by color, pattern or material, with steps for adding values and images.

Swatches let customers choose an option by selecting a color or image instead of reading a text label.

They’re a great choice for products available in different colors, patterns, materials, finishes, flavors, or other visual customizations


Open an existing Option Set or create a new one.

Add a new option and select Swatches as the input type.


Enter the values you want customers to choose from.

For example:

  • Red
  • Blue
  • Green

Each value can have its own color or image.


Next to each option value, click the swatch icon.

Choose one of the following:

Select a color using the color picker or enter a HEX color value.

Example: #FFFFFF

Click Save to apply the color.


Upload an image to represent the option.

For best results:

  • Use square images.
  • Keep images under 1 MB.
  • GIF images aren’t supported.

Click Save to apply the image.

Under the Styling section of the option editor, you can set:

  • Layout — Inline or Stacked
  • Swatch shape — Square, Rounded, or Circle
  • Collapse into a dropdown — turns the swatch list into a dropdown once there are many values. The label stays above the control, and the dropdown summary shows the shopper’s current selection.
  • Show value name as a tooltip — displays each value’s name on hover
  • Zoom swatch on hover — enlarges a swatch when a shopper hovers over it
  • Class name — for custom CSS targeting

Click Save in Infinite Options.

Your swatches will now appear on every product assigned to the Option Set.


  • Use colors when customers are choosing between simple color options.
  • Use images when the differences are visual, such as patterns, fabrics, wood finishes, or product styles.
  • Keep image sizes consistent for the best-looking swatches.

Looking to do more with swatches?

In this section